Co-Founder & CEO
at South of LA

I’m a multidisciplinary creative leader from California who helps brands adapt to shifting technologies and consumer behaviors.

With over 10 years of experience, I’ve guided strategy, design, and production for studios and brands including 72andSunny, Lloyd&Co, Amazon, Calvin Klein, Adidas, Pepsi, and more.

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Featured Projects

Shelf with a brown lamp, a spherical smart speaker with blue light, and a potted green plant.

Amazon

Online Retail

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Two people in beige outfits stand in a sunlit field; one wears a hat and the other carries a jacket over their shoulder.

Buck Mason

Retail, Apparel & Fashion

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Various coffee drinks including black coffee, iced coffee with cream, espresso, and lattes on white blocks.
Presentation slides for "Space and Time" featuring web3 data warehouse architecture, blockchain indexing, and cryptographic guarantees. Includes images of speakers and logos of partner companies like Microsoft, Nvidia, and Polygon. The theme has a purple and black color scheme.

Space and Time

Software Development

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